Trade Mark is also popularly known as brand name in layman’s language. A trade mark provides protection to the owner of the trade mark by giving the exclusive right to use it. It provides protection against the copycats who tried to use the similar logo or trademark that is already registered. A trade mark is a word, phrase, symbol, logo or design, or combination of words, phrases or sound or even smell used in the course of trade which identifies and distinguishes the source of the goods or services of one enterprise from those of others. For eg “Thums Up” is the logo and its tagline is 'Aaj Kuchh Toofani Kartey Hain' is a registered trademark.
Trademark is an intangible asset for the companies, it protect the goodwill that you have earned through your brand name or symbol. The objective of the trademark is to permit an enterprise by registering its trademark to obtain an exclusive right to use, share or assign a mark. Once you apply for registration for your trademark you can use tm for your goods or services and once your trademark is registered you can use R for your registered trademark. You can do your trademark registration through team of COMPLIANCESBIZ which helps you to protect your brand image or logo against your competitors.